YORKSHIRE
FOUNDERS NEED ANSWERS,
NOT JARGON.
I help Yorkshire business owners work out what AI is actually worth doing, then build it — automation, tools, and AI strategy that pay for themselves. 25 years of real commercial experience. Based in Harrogate. No agency markup.
OR start a project directly →
RESULTS.
NOT FEATURES.
AI AUTOMATION
& ADOPTION
The average SME wastes 12+ hours a week on tasks AI can handle — booking confirmations, customer FAQs, lead follow-up, quoting, scheduling. We build the automation that runs while you sleep, cuts your admin overhead, and never calls in sick.
- / SAVE 10+ HOURS/WEEK ON ADMIN
- / RESPOND TO LEADS IN SECONDS, NOT HOURS
- / NEVER MISS AN ENQUIRY AGAIN
AI STRATEGY
& CONSULTANCY
Most SMEs know AI matters but not where to start, or what's hype versus real. I give you an honest, jargon-free read on what's actually worth doing for your business, in what order, and what it should cost — then help you get it built.
- / CLEAR AI ROADMAP, NO JARGON
- / INDEPENDENT — NO VENDOR TO UPSELL
- / 25+ YEARS COMMERCIAL EXPERIENCE
RAPID AI
BUILDS
Got a process that's eating your time — quoting, scheduling, chasing admin? We build the AI-powered tool that fixes it in four weeks, not four months. Fixed price, working software, no long contract.
- / FROM £2.5K, FIXED PRICE
- / WORKING PROTOTYPE IN 4 WEEKS
- / YOU OWN THE CODE — NO LOCK-IN
BESPOKE
DEVELOPMENT
Strategy without delivery is just a slide deck. When a plan calls for custom software — a quote tool that cuts admin from 45 minutes to 5, a booking platform handling thousands of bookings — I build it myself. You own the code, there's no lock-in.
- / CUT ADMIN TIME BY UP TO 90%
- / OWN YOUR CODE — NO VENDOR LOCK-IN
- / LIVE IN WEEKS, NOT MONTHS
FOUR STEPS.
NO SURPRISES.
No retainer. No 3-month discovery phase. No account manager who doesn't know your business. You deal directly with the person doing the work, start to finish.
EXPLORE THE APPROACH →A free, honest look at where AI and automation could actually save you time and money — no sales pitch, just the opportunities that are real for your business.
We agree what's worth doing, in what order, and what it should cost — as a one-off project or ongoing advisory support if you need a steady hand.
I build it — automation, a rapid AI tool, or bespoke software — and you see progress every week, not a reveal at the end of a three-month contract.
You and your team get shown how to actually use what's been built. You own the code. No lock-in, no ongoing fees unless you want ongoing support.
HRS
Average weekly admin hours saved per client via AI automation.
Average revenue lost per missed phone enquiry for a trades business. AI automation means you never miss an enquiry again.
MIN
Real result. PainterPro client went from 45-minute manual quotes to 5-minute automated proposals.
WHAT COULD AI
AUTOMATE
FOR YOU?
Every example below started as one specific business bottleneck. The automation is just the delivery mechanism — the strategy is knowing which bottleneck is worth fixing first.
LET'S TALK →TEAMS USING 10% OF WHAT THEY'RE PAYING FOR
Most businesses have ChatGPT or Claude licences sitting on every desk and nobody using them past basic Q&A. The gap between "has the tool" and "gets the value" is usually a day of proper, role-specific training — not a bigger subscription.
AI TOOLS ROLLED OUT, ROI NEVER MEASURED
Plenty of businesses have already bought the tools and run the pilot — but nobody's tracking whether it's actually saving time or money. We put a number on it, so you know what's working and what to cut.
MANUAL PROCESSES NOBODY'S HAD TIME TO FIX
Quotes copied between spreadsheets, approvals chased over email, the same data typed into three different systems. We map the workflow, find where it breaks, and automate the parts that are actually worth automating.
NOT SURE WHERE AI ACTUALLY FITS YOUR BUSINESS
Everyone's talking about AI, a vendor's pitching a five-figure platform, and nobody impartial is around to say what's actually worth it. An independent, jargon-free assessment before the money's committed — not from someone who's also selling you the solution.
HOW STRATEGY
GETS BUILT.
Some plans just need better use of existing tools. Others need something built from scratch. When they do, every project is owned by you — no lock-in, no off-the-shelf compromises, just software that does exactly what your business needs.
WEB PLATFORMS
Full-stack web applications — from marketing sites to complex multi-user platforms. Responsive, fast, and built with SEO and performance in mind from day one.
MOBILE & PWAS
Progressive Web Apps and mobile-first experiences that install on any device without the App Store. Full offline capability, push notifications, and native-feel interactions.
INTEGRATIONS & APIS
Connect your existing tools — CRMs, payment systems, WhatsApp, SMS, AI services, accounting software. We make your stack work as one coherent system.
YOUR TEAM IS
NOT USING AI
PROPERLY.
YET.
Most businesses are subscribed to AI tools but getting a fraction of the value. We fix that — with practical, hands-on consultancy and embedding AI into the tools your team already use every day.
BOOK AI CONSULTANCY →HOW BUSINESSES ARE USING AI RIGHT NOW
GOT A PROCESS
EATING YOUR TIME?
FIXED IN 4 WEEKS.
Rapid AI builds from £2.5k. We take one specific bottleneck — quoting, scheduling, admin — and build the AI-powered tool that fixes it. Discovery, 3 iterative drops, and working software, all in one month. Fixed price. No long contracts.
WHAT CLIENTS
ACTUALLY SAY.
"I'd been paying for Copilot for a year and using it to write emails. Gareth's audit showed me exactly where it was actually worth automating — I wasn't expecting it to be that specific."
"We were about to sign off a five-figure platform migration. Gareth came in for an independent strategy review, asked the questions our vendor didn't want asked, and saved us from a decision we'd have regretted."
"Quoting was eating three hours a day. Gareth built the AI tool that fixed it in four weeks, fixed price, and I could see it taking shape every week instead of waiting for a big reveal at the end."
"IS THIS SAFE?"
GOOD QUESTION.
AI done badly can leak data, mislead customers, or quietly break the law. Here's how every project is built to avoid that.
No customer data is used to train third-party models. Every tool is built GDPR-first — data is processed only where it needs to be, and you know exactly where it lives.
AI drafts, chases, and flags — it doesn't get final say on anything that matters to a customer or your business. Every build has a clear point where a person checks the output.
You'll always know what a system does and why, in plain English — not "the AI decided." If a decision needs to be explained to a customer or a regulator, it can be.
Part of the audit is telling you where AI isn't the right answer — where it'd risk accuracy, fairness, or trust — not just where it can save you time.
GARETH
SHAW.
I'm not an agency of 50 people you'll never speak to. I'm a single point of contact, based in Yorkshire, with 25 years of real commercial and financial experience across finance, sport, media, and SMEs.
That background means I think commercially first and technically second. Every recommendation has a business case behind it — I understand P&Ls, cost reduction, and what a business actually cares about, because I've sat in those seats myself. When a client asks "should we even do this," I can give a straight answer, not a sales pitch.
You'll deal directly with me, from the first conversation to final delivery and beyond. No account managers, no offshore outsourcing, no briefing someone who briefs someone else. Just a Yorkshire-based partner who understands your business and tells you the truth about what's worth doing.
LET'S
BUILD
SOMETHING.
Tell me what you're working on and I'll come back within 24 hours with honest thoughts, practical ideas, and a no-obligation consultation.